Who is Derek Streich?

Derek Streich is a seasoned healthcare and insurance executive with nearly two decades of experience leading product strategy, business development, and large-scale partnership initiatives. He currently serves as Chief Product Officer at NCD.

Where does Derek Streich work?

Derek Streich is the Chief Product Officer at NCD, where he drives product vision, leads innovation across insurance solutions, and strengthens market position through customer-centric product strategy.

What is Derek Streich's background?

Derek Streich previously served as Vice President of Product at UnitedHealthcare, Director of Business Development at eHealth, Inc., and held leadership roles at HealthMarkets and Assurity. He earned his BBA in Finance from the University of Nebraska–Lincoln.

Is Derek Streich available for speaking engagements?

Yes, Derek Streich is available as a keynote speaker for healthcare, insurance, and Medicare industry events. He speaks on topics including the future of Medicare, customer-centric product innovation, and strategic partnerships.

How Derek Streich Fixed ERR_TOO_MANY_REDIRECTS on Vercel

While building my personal website at DerekStreich.com, I encountered a frustrating issue that many developers face when deploying to Vercel: the dreaded ERR_TOO_MANY_REDIRECTS error. Here's how Derek Streich (that's me) debugged and resolved it.

The Problem

After deploying my Next.js site to Vercel and configuring my custom domain, I noticed that accessing the sitemap at /sitemap.xml resulted in an infinite redirect loop. The browser showed "This page isn't working - derekstreich.com redirected you too many times."

Derek Streich debugging ERR_TOO_MANY_REDIRECTS error in Chrome DevTools showing redirect loop — Chrome DevTools showing the ERR_TOO_MANY_REDIRECTS error and 308 redirect status

Investigating the Redirect Chain

Using Chrome DevTools Network tab, I examined the "Initiator" column to see the full redirect chain. What I found was alarming: requests were bouncing endlessly between www.derekstreich.com and derekstreich.com.

Derek Streich's Chrome DevTools showing infinite redirect chain between www and non-www domains — The redirect initiator chain showing the infinite loop between www and non-www URLs

The Root Cause

After investigating, I discovered the conflict was between two redirect configurations:

Vercel Domain Settings: Configured www.derekstreich.com as the primary production domain, with the naked domain redirecting to www
Next.js Config: My next.config.mjs had redirects configured to send www traffic to non-www

These opposing redirects created an infinite loop: Vercel redirected non-www to www, then my Next.js config redirected www back to non-www, and so on forever.

Vercel domain settings for DerekStreich.com showing www as primary domain — Vercel domain settings showing the 307 redirect from naked domain to www

The Solution

The fix was straightforward once I understood the conflict. I had two options:

Option A: Change Vercel to match code

Reconfigure Vercel to use non-www as primary and redirect www to non-www

Option B: Change code to match Vercel (Chosen)

Remove the conflicting redirect from Next.js config and update all canonical URLs to use www

I chose Option B because it was simpler to update the code than to reconfigure Vercel's domain settings. The key changes were:

Removed www-to-non-www redirects from next.config.mjs
Updated all canonical URLs in metadata to use https://www.derekstreich.com
Updated sitemap.ts to generate www URLs
Updated robots.txt sitemap reference
Updated all JSON-LD structured data URLs

Key Takeaways

Never configure redirects in two places. Choose either Vercel's domain settings OR your application code, not both.

Check Vercel's domain configuration first. Before adding redirect logic to your code, see what Vercel is already doing at the platform level.

Use DevTools Initiator tab. It clearly shows the redirect chain and helps identify loops quickly.

Canonical URLs must match your primary domain. Ensure all metadata, sitemaps, and structured data use the same domain format (www or non-www).

Build Your Own Executive Website

If you're interested in building a similar personal branding website, I've made the template for DerekStreich.com available for free. It includes all the SEO optimizations, structured data, and design patterns discussed in this article.

Free Website Template

Get the same Next.js template Derek Streich used to build this site, complete with SEO best practices, JSON-LD schemas, and responsive design.

Get the Free Template

Derek Streich is a healthcare and insurance executive with nearly two decades of experience in product strategy and business development. He currently serves as Chief Product Officer at NCD. Learn more at About Derek Streich.